Monday, January 23, 2012

Ford Super Duty "We Own Work"

""We Own Work"
We had always heard that for truly heavy duty work, Super Duty is the truck for the job. Digging into some of the industry numbers, the conclusion was clear......We own work!






See Video
http://www.ford.com/trucks/superduty/weownwork/#/videos/we-own-work

Thursday, January 12, 2012

These 9 Brands All Have Better Reputations Than Apple Right Now

Market research firm YouGov BrandIndex has released its survey of the top brands of 2011, and found for the second straight year that Subway is the most beloved brand among consumers.

You just can't beat cheap sandwiches, it seems.
The survey is based on a continuous sampling of 2.5 million people online, within YouGov's database that nationally represents U.S. adults.
The survey produces a "Buzz score," based on consumers' response to questions such as, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The results are an amalgamation of those results taken from the entire period of 2011, and thus represent the strength of these brands based on consumer sentiment and "buzz" over the period.
Here are the 10 strongest brands in the U.S. right now, starting with the best:

#1 Subway
YouGov says: "Subway is the only dining brand to crack the BrandIndex Buzz Ranking Top 10. The sandwich giant ranks number one in our overall Buzz list for the second consecutive year."

#2 Amazon
"The launch of the Kindle Fire and an increase in marketing spend solidified Amazon's number two position," YouGov says.

#3 History ChannelThis is History's third consecutive appearance in the top five brands of the year. It's not just World War II stuff any more: The channel added reality shows such as Pawn Stars and speculative documentaries about aliens.
#4 GoogleGoogle edged up one spot from last year's survey due in part, perhaps, to its launch of Google+, its social networking site.

#5 CheeriosGeneral Mills introduced 'Cinnamon Burst Cheerios' last year, but the cereal is a perennial best brand in this survey.
#6 Lowe'sLowe's buzz declined a little at the very end of 2011 due to a controversy over its refusal to sponsor the TLC reality show All-American Muslim.
   
Ford is the top auto brand in the survey coming in at #7 and its 2011 sales bounced back. 

#8 Discovery Channel
Shark Week -- still getting the job done for Discovery. This is the third consecutive year for the channel in the YouGov Top 10.

#9 Target
Target hurt itself in September when its launch of a Missoni collection crashed its web site. But people like the cheap and trendy retailer so much it kept its place in the top 10.

#10 Apple
Apple hasn't been in the top 10 for the last three years, but new iPad and iPhone models -- plus the death of Steve Jobs -- appear to have grown consumers' affection for the brand.

Saturday, December 17, 2011

Ford Vehicles Will Read Your Text Messages While You Drive

Just when you think that Siri [the voice-activated personal assistant on the iPhone 4S] has amazed you enough for the year, Ford has introduced their voice-activated technology, Sync. Sync is intended to reduce texting while driving and is already installed on all model 2012 Ford vehicles.
"How does it work?" you ask. Using a Bluetooth connection, it syncs with the phone and alerts its user when they receive text messages. It reads them aloud and allows users to respond with a selection of pre-written messages without taking your hands off the wheel.
Sync is available today as an upgrade to Sync vehicles that are model 2010 or later. In order to install the capability, owners can download the upgrade from the Ford Sync site onto a USB drive along with print-out instructions. Older Ford vehicles that have Sync will soon be able to make the update as well.
There is no question that texting while driving is extremely dangerous and there are currently 34 states that ban text messaging for all drivers.  In 2009, nearly 5,500 people died and half a million were injured in crashes involving a distracted driver, according to National Highway Traffic Safety Administration data. Distraction-related fatalities represented 16 percent of traffic fatalities in 2009, the agency said. It is unclear however, how many of those fatalities can be blamed on texting while driving.
Think of it this way... If you look down to text for just a few seconds at 55 miles per hour, your car travels the length of a football field while you're not looking at the road. And that can be a very long distance.
Visit Palmetto Ford in Miami for your test drive and test drive any of the Ford Trucks and Crossovers and SUV’s. If it is a commercial vehicle you’re looking for, Palmetto Ford has been the commercial truck leader in South Florida since 1966. Family owned and with your satisfaction as a priority Palmetto Ford has adopted the policy of NO DEALERS FEE. Visit us 2 blocks east of the Palmetto Expressway on the NW 36 ST exit also know as Doral Blvd.

Friday, December 16, 2011

Ford F150 Earns Texas Truck of the Year Title for 2012

The Texas Auto Writers Association has awarded the 2012 Ford F-150 a slew of honors. The pickup took home the Truck of Texas title by beating out its competitors at the annual Truck Rodeo. The award is the association's most prestigious honor, but Ford also picked up a few other nods. TAWA named the company's EcoBoost engine technology its best vehicle feature, and the 2012 Ford Edge took home the CUV of Texas badge. Finally, the entire Ford pickup line was named the Truck Line of Texas by the association, making for a pretty clean sweep of the truck competition.

This year, manufacturers entered 48 vehicles into the TAWA Truck Rodeo, and 57 automotive writers turned out to evaluate the trucks and SUVs. When the dust settled, Ford had earned seven awards total, including the best heavy-duty, luxury and full-size pickup trucks.
If you are in South Florida and looking for the Ford F150 be sure to stop by Palmetto Ford in Miami. This Ford Dealer in Miami, Fl has been in business since 1966 and they only have one thing on their mind, your satisfaction! Located 2 blocks east of the Palmetto Expressway off of the NW 36 ST exit also know as Doral Blvd. Palmetto Ford where you will never pay a Dealer’s Fee.

Tuesday, December 13, 2011

Ford F150 Named Motor Trend 2012 Truck of the Year

You know that feeling you get when you see a supercar sitting in the parking lot of the local six-buck-a-cup coffee shop? The ache in your stomach, knowing that toddling back and forth from the gated community to the strip mall is all the driving that poor car will ever do? We get that same feeling when we see an F-150 that doesn't have at least 1000 pounds in the bed or 5000 pounds hanging off the hitch. Just like that supercar, the F-150 is a tool built for a purpose. It has a goal in life, and the people who never use it as it was intended are squandering the truck's ability and a heritage that goes back to 1948.
Regardless of the drivetrain, the judges were unanimously impressed with the F-150's ability to earn its keep. In towing or hauling, the consensus was both trucks only got better the harder they were working. "It rides even better at 80 mph with a payload than without. It carries out its business like there's nothing there," wrote Jurnecka. "As nice as the ride was unloaded, it got even better loaded," agreed Harwood.

Even in handling tests, the F-150 feels more planted and better balanced with a payload in the bed. Some trucks feel as though the load is trying to peel the truck off the asphalt and roll it over, but in fast turns, the F-150 is still using both rear tires to put power down. We aren't delusional about how people will use these trucks; no one is buying one as a sports car. However, our performance driving translates directly to how an F-150 will handle in emergency situations. We'd be confident to throw one of these, even loaded, through an emergency lane change.

Ford tells us there are roughly 650,000 different ways to equip an F-150, including engines, cabs, beds, wheelbases, and assorted options, but not paint color. The moral of the story is, if you're seeking a truck and can't spec out an F-150 to suit your needs, you may want to look into buying your own personal freight train. Our judges found the XLT a more honest approach to trucks, with Kiino calling it "clean and functional." Jurnecka referred to it as "cheap, but palatable with the reduced MSRP." The V-8 XLT comes in at $38,745, which was considered about right for a work truck and seemed like a steal compared with the $50,115 Platinum Edition EcoBoost.

Ford insists it gets crossover customers from some of the luxury brands who tell them the interior is nicer in their F-150 than in the sport sedan they traded in. While that might be a stretch, we agree the Platinum is certainly nicer than the standard truck, although we'd still go for something more utilitarian.

Both the SuperCrew and SuperCab body styles offer plenty of room in front and back. The Platinum's front seats are bisected by a center console with enough storage for files, a large lunch, or even a medium-size pet. The shifter is console-mounted, which a few judges found un-truck-like. Others more accustomed to cars deemed it sporty and familiar. The XLT retains the traditional column shifter with a bench seat in front and a folding center backrest with cupholders. Clearly, Ford's marketing department has missed a golden opportunity for yet another acronym with this feature. We'd have called it the Storage On Demand Active Center Accessory and Nutrition Holder, or SODACAN Holder for short. Yeah, Ford, that one is free.

Storage cubbies abound throughout the interior, along with such other thoughtful design touches as extra power outlets and wide-opening doors. We still have mixed feelings about Ford's Sync system, but it seems to be evolving into something more useable than the first iteration. The new gauge cluster features a 4.2-inch driver productivity display for monitoring fuel economy, towing, and off-road driving data.

Platinum and XLT front-seat configura-tions offer plenty of space for two or three passengers, and all the judges, who range in height from under 5-to 6- feet, were able to find a comfortable seating position with good visibility. Both cabs offer three-across seating on the rear bench with fold-up seat bottoms for a huge amount of storage inside the SuperCrew.

Entry and exit are relatively easy, though still require a step on the runningboard or a good pull on the steering wheel or O.S. handle for passengers. Which brings us to one of the few ergonomic complaints with either truck. The Platinum edition includes power runningboards that swing out when the door is opened. Just about every judge complained of bruised shins, as the boards pop out during the roundhouse leg kick up and into the truck. Yes, the runningboards are electronically defeatable, but why have them if they just stay tucked up under the body?

It was hard finding fault with design elements or overall execution of any of the F-150s. Several judges remarked that, were they in the market, the EcoBoost F-150 SuperCrew would be their choice, hands-down. The more utilitarian XLT or even something like an FX2 or FX4 trim level would likely be chosen for value over something like the Platinum Edition. Besides the 10 trim levels, Ford offers four engine choices: three that represent solid traditional options, with the EcoBoost truly a step forward in performance. The two transmission choices are six-speed automatics with the higher-end option offering select-shift manual modes. We all agreed the F-150s are built to work and felt better the more they were challenged.

Ford offers an enormous variety of configurations and designs, making the truck tailorable to just about any need. It's the combination of advancement in design, engineering excellence, efficiency, safety, value, and the performance of intended function that has earned the Ford F-150 the title of Motor Trend's Truck of the Year.
We had a pair of Ford F-150s for our 2012 Truck of the Year testing that represent two of the more popular trim levels: a Platinum Edition EcoBoost and an XLT 5.0-liter V-8. New for this year, but not on hand, are Ford's entry-level 302-horsepower, 3.7-liter V-6 and the range-topping 411-horsepower, 6.2-liter V-8 from the Raptor now available in the Lariat, Platinum, and Harley Davidson Editions.

We extensively tested all four engine options early this year, including strapping each one down to a chassis dyno, so we're very familiar with power levels and delivery of the entire lineup.

The EcoBoost is the obvious orange in the apple crate here. Ford's throwing a gasoline direct-injection, twin-turbo-fed V-6 under the hood of a full-size truck is almost enough to knock the earth off its axis. What's even more shocking is that an engine that looks like it would be at home mid-mounted in a sports car is actually better than any of the eight-piston offerings in maybe any company's lineup. It clearly checks the box for Engineering Excellence, one of the key criteria for any Of The Year competitor. Truck Trend editor Allyson Harwood noted, "On the road, the EcoBoost makes the 5.0-liter look like obsolete technology. The twin-turbo V-6 is incredibly quick and eager, power is abundant throughout the rpm range, and I didn't really notice any lag."

All our testers had similar remarks, and for good reason. The EcoBoost delivers more torque to the ground than the big 6.2-liter up to roughly 5000 rpm and more than the 5.0-liter all the way up to 6000. In loaded, towing, and uphill testing, several judges noted how hard the 5.0-liter was working. "Power seems opposite of where you want it in a truck" to "had to keep the throttle mashed while the transmission hunted" were typical comments.

To be fair, the testers who drove the 5.0-liter first were bigger fans, at least until they drove the EcoBoost. "Moved over a half-ton with ease at very impressive NVH levels," logged Lieberman, adding that the V-8 sounds "good and burbly." Kiino loved the "musclecar engine note" and wondered if this is the "boss of trucks." The V-8 is obviously still a good engine, but it's overshadowed by a great engine. This is often the problem with advancement: People don't know what they've always wanted until after they've experienced it.

It seems as though Ford's big marketing push with the EcoBoost is centered on fuel economy. During our testing, the EcoBoost turned in almost identical numbers to the 5.0-liter V-8. Most consumers will look at that and think there isn't really an advantage to buying the slightly more expensive twin-turbo V-6 if the efficiency benefits prove negligible. Were the performance between the two the same, we'd agree, but the smaller engine's performance is closer to the 6.2-liter V-8's. If they could just make it sound like a V-8, everyone would be happy.

Saturday, October 15, 2011

Palmetto Ford Celebrates Race for the Cure


Palmetto Ford in Miami Florida celebrated their annual Race for the Cure event which will end this Saturday at the Susan G Komen 5k race that benefits breast cancer research.

Bob, Dan, David Yglesias and a group of Palmetto Ford employees show their constant support for this great cause every year and are all seen here wearing thier "Warriors in Pink" shirts. Visit us at http://www.palmettotruck.com/ for more pictures of this event.

Tuesday, October 11, 2011

Ford F150 Delivered by Palmetto Ford

Palmetto Ford would like to congratulate Maggie Garcia from Pembroke Pines on the purchase of their new 2011 F150 pick up. This is the second vehicle Ms. Garcia buys from Palmetto Ford. Visit us at http://www.palmettotruck.com/ or call us at (305) 470-1375